Data-Driven Marketing.
Measurable Results.

Helping businesses navigate the digital landscape with precision. Exera LLC provides expert consulting to optimize your online presence and drive revenue.

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About The Consultant

Experience & Transparency

Hello, I'm Mark Lightbown. With over 15 years of experience in the online marketing industry, I founded Exera LLC to bridge the gap between complex digital strategies and business owners who need clear, actionable results.

My philosophy is simple: No hidden fees, no locked-in long-term retainers without purpose.

I operate strictly on a contract basis, typically utilizing a billed-hours model. This ensures that you only pay for the work that brings value to your company. Before any project begins, we agree on the terms, scope, and goals together, ensuring complete alignment and transparency.

15+ Years Exp.
100% Transparent

Expertise Areas

Comprehensive digital strategies tailored to your specific business objectives.

PPC Data

PPC Management

Strategic management of Google Ads and Bing Ads campaigns. I focus on lowering your CPA (Cost Per Acquisition) while scaling lead volume through rigorous keyword testing and bid management.

SEO Strategy

Search Engine Optimization

Technical and on-page SEO to improve your organic rankings. Services include site audits, keyword research, link-building strategy, and content optimization to drive long-term traffic.

Analytics

Conversion Optimization

Traffic is useless if it doesn't convert. I analyze user behavior using heatmaps and A/B testing to tweak landing pages and funnels, maximizing the value of every visitor.

Social Media

Paid Social Strategy

Targeted campaigns on LinkedIn, Facebook, and Instagram. Whether B2B lead generation or B2C e-commerce, I design creative assets and audiences that stop the scroll.

Email Marketing

Email Automation

Building sophisticated flows (Welcome series, Abandoned Cart, Re-engagement) that nurture leads automatically. I focus on high deliverability and engaging copy.

Content Planning

Content Strategy

Developing a roadmap for your brand's voice. I help plan blogs, whitepapers, and case studies that establish authority in your niche and feed your SEO funnel.

Let's Discuss Your Project

Ready to improve your marketing metrics? Fill out the form or reach out directly. I review all inquiries personally.

Exera LLC

1309 Coffeen Avenue STE 1200
Sheridan, Wyoming 82801
USA

Consultant

Mark Lightbown